hoi · hej · hola

hoi · hej · hola

I'm Lili, a Lead Product Designer with over 10 years of experience, passionate about crafting exceptional digital experiences. With a keen focus on user-centric design, I thrive on collaborating with talented teams to build products people love.

Beyond my design role, I'm an educator, speaker, and the founder of SoulDoodles, a community fostering creativity.

Currently, based in Barcelona, where I’m expanding my skill set with a Master's in Business and Design at Elisava

SoulDoodlees Podcast

I'm the host of the SoulDoodles podcast, where I bring together creators for conversations designed to inspire adults to reconnect with their creativity.

Our interviews have the relaxed atmosphere of a friendly coffee chat.

Speaker CV

I frequently receive invitations to speak at workshops and conferences, as well as participate in interviews.

In these opportunities, I openly share my journey of becoming a product designer and the insights I've gained as an immigrant Latina in the tech industry after living in San Francisco and New York City.

  • I will be talking about the impact of our backgrounds in our jobs creating digital products

    Register here

  • I opened the Figma for Edu conference; I taught 300 people in the Figjam file how to run a fun workshop using the tool to transform future lessons from meh to magical!

    Watch the recording

  • If you recently decided to switch your career to UX design, I shared key steps to getting your foot in the door so you can get that job.

    Watch the recording

  • The interview with Lilibeth Bustos Linares on the UXtweak blog discusses the importance of collaboration in product teams. In this interview, readers will learn about effective strategies and insights for fostering collaboration within product development teams, enhancing productivity, and ultimately delivering successful products to customers.

    Read the article

  • Lilibeth’s career journey is fascinating, and she shares how she went from being a comms and journalism grad in Colombia to becoming a Product Designer in between New York and Sweden.

    Listen on Spotify

  • In this interview, I talked about my journey as a first immigrant, changing careers to become a designer. In addition, I shared tips on working with teams.

    Listen in Spotify

  • Feature interview at Playbook, where I shared how I launched SoulDoodles to inspire people to create art

    Read the interview

  • I shared my insights on working abroad in Product, time management strategies, preventing burnout, and my experiences as a mentor at ADPlist.

    Listen on Spotify

  • I shared my experience with the Memorisely Community

    Read interview