Photo by Praise Santos
I’m a Lead Product Designer with a decade of experience based in NYC.
I’m passionate about more than just crafting digital products – I excel in fostering team collaboration. I thrive on working closely with teams, igniting inspiration, and guiding them to brainstorm more effectively.
My unwavering belief lies in establishing a process that empowers teams to navigate the Product Development Process, anchored in design thinking principles. I embrace feedback and consistently seek opportunities to elevate the design process.
The seamless blend of simplicity and captivating visuals is at the heart of my design philosophy. I'm highly skilled in harnessing design systems to achieve this balance effectively.
Over the years, I've been invited to speak at conferences, workshops, and interviews, showcasing my expertise and thought leadership.
When I’m not working, you can find me:
🎤 Interviewing Illustrators & artists for SoulDoodles.org
✏️ illustrating
👩🏽🏫 Teaching UX/UI at Memorisely & mentoring designers via Adplist
🚴♀️ Biking
📷 Taking photographs of landscapes, people, and plants
What my darlings are saying
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“I had the pleasure of hiring Lili into my team at Nuvocargo. Her broad experience and can-do attitude were precious for an early-stage company. She could break unstructured problems into proposals for execution and feedback. Lili was a champion for our customers and often led initiatives to gather insights and deepen our organizational knowledge. She was also a solid manager who balanced giving structure and creating autonomy for her direct reports.
Her emotional maturity and learning mindset make her a solid leader and a great thought partner to navigate changes and create a positive work environment.”
Anaid Chacon
SVP of Product at Argyle -
Lili is an amazing designer who takes a pragmatic approach to working collaboratively with devs, PMs, and stakeholders of all levels. She leads people with a balance of empathy and strategic thinking, creating long-lasting solutions that are simple and effective. When our dev team struggled to implement reusable rules across a web app, Lili took charge of leading a design system project that re-established consistency and efficiency in our process. She constantly manages implementation tradeoffs and pushes for a deep understanding of the problem at hand. Lili utilizes all of her skills to support implementing best practices across a team, such as creating maintainable and readable documentation, facilitating engaging retrospectives, and driving UAT sessions with users. When Lili is on my team, I know she’ll create a happy and productive working environment.
Sasha Grodzins
Engineer Manager at Nuvocargo -
“Lili has been lead educator at Memorisely since 2020. During her time teaching and collaborating with the team she has educated over 200 students in 100+ countries about the best practices in Product Design. Lili is hard-working, passionate, and humble about her skills. Being a great communicator allows Lili to facilitate and motivate members of our team and her students. If you don't hire Lili full-time, I will when we have the budget!”
Zander Whitehurst
Founder & CEO at Memorisely -
“I had the great privilege of working very closely with Lili this year on Figma for Edu's first-ever conference. We thought Lili was so incredible that we actually reshuffled the agenda with 1 week to go so that Lili would be the first session of the entire conference!
Lili has an infectious personality and warmth, a special talent for making complex ideas seem simple, and a keen eye for design and usability. Her positive energy, eagerness to think big, and openness to new challenges would be an asset for any team and I'm so excited to continue working with Lili in the future."
Lauren McCann
Head of Figma for Education -
Lili is a fantastic designer and a great asset to any team! Lili is eager to dive in to any problem, deeply understand, and propose solutions that are truly user centric. She is a fearless advocate for users and their experience using the product. She constantly seeks to have an impact at scale, by, for example, spearheading design system improvements. Lili also brings infectious energy, deep empathy, and optimism into her work. Any team would be lucky to have Lili on it!
Isa Olivares
Product Manager at Nuvocargo -
“Lili is a brilliant and thoughtful designer and workshop facilitator. When organizing our first-ever design educator conference, we thought of her immediately. She crafted a live workshop that was fresh, engaging, and fun.”
Miggi Cardona
Design Advocate at Figma -
“I've known Lili for a handful of years now, and she is a constant source of inspiration, mentorship, and friendship. I affectionately call her a multi-hyphenate; her background in design, illustration, teaching, workshops, fashion, sustainability (...the list goes on 😂), truly makes her an asset to any team. She leads with an empathetic approach and is a natural connector, bringing everyone from stakeholders to mentees along for the ride. It is a joy and privilege to know Lili 💗”
Mick Champayne
Senior Visual Designer at Google, illustrator + aspiring futurist -
“As a leader, Lili consistently demonstrated a commitment to the success and development of their team members. Their ability to listen, understand, and support the unique needs of each individual on the team is truly remarkable. Lili created a fantastic environment where everyone felt valued and empowered to reach their full potential.”
Jocelyn Pérez
Senior Product Designer at Clip -
“Working with Lili has been a career highlight. As a Lead Product Designer at Bttr. She brought attention to detail, UX/UI experience, and creativity to every project. As her co-worker and Project Manager, I was energized by her warmth and sense of humor--she's willing to collaborate, understand feedback, and create alignment on complex projects. Lili is empathetic, thoughtful, and hard-working. She's a rising star in Product Design and a valuable asset to every organization she works with.”
Kristen Castell
Senior Project Manager & Producer at Bttr -
“Working with Lili over the last few years has been an absolute delight. Lili expresses a sincere interest in the company and colleagues she works with, and this really shows when completing tasks and solving problems. She is clever and imaginative when confronted with obstacles and communicates expectations efficiently. As mentioned, it has been great working with Lili, and I hope to work with her again in the future.”
Bryn Howlett
Senior Sofware Engineer at Rough Linen -
“Lili came to work for Rough Linen as our UX Designer two years ago. We were all impressed with her creativity and aesthetic and her technical skills, which went far beyond what we were expecting. Lili was always willing to help with ideas beyond graphic design; She created new visual content and improved existing web pages as well as created new ones. Lili soon became an indispensable part of the team discussing new products. In her free time, Lili took courses to improve her skills. Lili was always willing to go the extra mile, hardworking and even-tempered under pressure, a pleasure to work with.”
Tricia Rose
Founder Rough Linen -
“Lili was wonderful to work with and full of positive energy. Her creativity had no limits, a great team player. She consistently demonstrated great technical skills as a UX designer here at Rough Linen. Lili was always motivated, and willing to learn, and even took the initiative to attend evening courses for a UX certification. We were very impressed with the growth, and what she has accomplished during the two years she's worked with us. I would recommend Lili without any reservations.”
Daiva Finell
CEO Rough Linen